Baume & Mercier history starts in the 1830 and makes the Swisswatch brand to one of the worlds oldest. From generation to generation, from family ties to friendship ties, from sophisticated complications to visionary innovations the brand continues to manufacture watches of the highest quality.

“Life is about moments” says Baume & Mercier and want to remind us of this everyday.

Kronaby is part of Anima, a company specializing in purposefully designed smart, connected products.

On the outside, it’s an authentic and beautiful timepiece made of materials and components that will stand the test of time. Its magic lies on the inside: we created a movement that can do more than just keep time. We call this approach human technology. This philosophy is the core of our work, from development to design. 


Established in May 1989. The company is privately owned and operates as an independent distributor of watches and watch related product within the Nordic countries. 

Service Centers

23 Stores across the Nordic countries. Click the store locator to find your closest service center.