PRODUCT LINE was established in May 1989. The company is privately owned and operates as an independent distributor of watches and watch related product within the Nordic countries. 

The Company

“To be an independent distributor within the Nordic countries, in the best interest of the brands we represent and out selective dealer network.”


Standard of service, internal and external. Brand Image and profile. Sales positioning and market penetration 


Maintain the freedom to adjust according to the market needs. 

Success is the reward to those who are prepared to make their lives more complicated by offering service that cannot be matched by the competition.

Our own offices are located in Tønsber, approximately 100 km south of Oslo. 

PL´s brand portfolio:

Baume & Mercier, Kronaby and SchmiD