RIVIERA 10749, A VARIATION OF THE BAUMATIC 10616 TO CELEBRATE THE 50TH ANNIVERSARY OF RIVIERA – LIMITED EDITION OF 273 PIECES

For its 50th anniversary in 2023, the Maison is proud to revisit its Riviera Baumatic model by launching the “Riviera 50th Anniversary Special Edition” – limited to 273 pieces – paying tribute to the style and history of the collection.

This special edition features discreet yet exceptional elements such as the secret “1973” signature on the transparent blue sapphire dial, the Maison’s emblematic “Phi” logo on the counterweight of the seconds hand, and a blue ring in the case middle that adds even more sophistication to the piece.

10749 – RRP € 4.300.- NOK/SEK 47.300.- DKK 31.990.-

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THE RIVIERA COLLECTION: FIVE GENERATIONS, ONE LEGEND

This is the story of an illustrious watch: one like none other, one that has always been ahead of its time. The Riviera has been redesigned several times through the years, not only keeping up-to-date but truly setting the pace.

Riviera – 1st Generation – 1975

Launched in 1973, the Riviera immediately made a splash with its dodecagonal case and its slimline metal strap. It was already avant-gardist, though the Riviera name had yet to appear on the dial. In 1975, the concept was updated and made available with both self-winding and quartz movements: small, medium and large models were produced in steel, gold/steel, and solid gold.

A new generation was unveiled in the 1980s. The newly bicolor Riviera pursued its technical and aesthetic maturation, with its unmistakable name now appearing at 6 o’clock.

Riviera – 1st Generation – 1975

Launched in 1973, the Riviera immediately made a splash with its dodecagonal case and its slimline metal strap. It was already avant-gardist, though the Riviera name had yet to appear on the dial. In 1975, the concept was updated and made available with both self-winding and quartz movements: small, medium and large models were produced in steel, gold/steel, and solid gold.

A new generation was unveiled in the 1980s. The newly bicolor Riviera pursued its technical and aesthetic maturation, with its unmistakable name now appearing at 6 o’clock.

For the first time in 1981, it was made available as a diving watch in a style-pioneering sport-chic spirit. Its success was immediate.

Riviera – 2nd Generation – 1981

Four years later, in 1985, the third generation of the collection was released. The bezel was reworked for a softer, less angular approach. The case and strap were also overhauled, and their polished and brushed surfaces helped create a more rounded look. The Riviera thus marked a turning point in terms of sophistication and reliability, including – among other features – a miniaturized screwed crown designed to improve its water-resistance. For its 20th anniversary in 1993, it strutted its style with a one-of-a-kind chronograph model. At the time, Baume & Mercier even created an unprecedented full-calendar Riviera in bicolor and solid gold versions, demonstrating its exceptional watchmaking savoir-faire. The Brand also introduced a version of the bicolor edition in a smaller diameter for ladies.

For the first time in 1981, it was made available as a diving watch in a style-pioneering sport-chic spirit. Its success was immediate.

Four years later, in 1985, the third generation of the collection was released. The bezel was reworked for a softer, less angular approach. The case and strap were also overhauled, and their polished and brushed surfaces helped create a more rounded look. The Riviera thus marked a turning point in terms of sophistication and reliability, including – among other features – a miniaturized screwed crown designed to improve its water-resistance. For its 20th anniversary in 1993, it strutted its style with a one-of-a-kind chronograph model. At the time, Baume & Mercier even created an unprecedented full-calendar Riviera in bicolor and solid gold versions, demonstrating its exceptional watchmaking savoir-faire. The Brand also introduced a version of the bicolor edition in a smaller diameter for ladies.

Riviera – 2nd Generation – 1981

Riviera – 3rd Generation – Complication 1985 & Chrono 1993

In 2004, the Riviera collection took on a twofold approach for its fourth generation with two variations, one classic and the other more athletic. For the “Classic” line, Baume & Mercier maintained the dodecagonal shape of the case, interpreting the dial with a variety of materials and configurations. As for the “Sport” range, the Riviera featured four screws on its bezel for the first time, asserting an athletic look that would stand the test of time.

The fifth generation, launched in 2021, carried forward its perennially fashionable sport-chic personality with a number of variations that only added to its character.

ABOUT BAUME & MERCIER:

Founded in 1830 at the heart of Swiss Jura, Baume & Mercier enjoys international renown. From its workshops at the heart of Swiss Jura to its headquarters based in Geneva, the Maison offers its clients the very finest timepieces. Born by a complementary balance between an artistic approach to shape and watchmaking innovation in the service of the client, the Baume & Mercier House continues to mark the history of watchmaking by passing down the design and watchmaking expertise that is the Brand’s legacy. This savoir-faire perfectly corresponds with the spirit of cooperation between the Brand’s founders William Baume & Paul Mercier: where classicism meets creativity, tradition meets modernity, and elegance meets character… In a more contemporary way than ever.

www.baume-et-mercier.com

https://baume-et-mercier.presspage.com/

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Our selective network of highly skilled authorized retail partners are centrally located, all managing excellent customer service.

You will enjoy visiting one of them, seeing and trying on your favorite Baume & Mercier.

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Hvelplund

Østergade 15, 1100, København

+45 33 12 02 05

oestergade@hvelplund.dk

www.hvelplund.dk

Bonells Smykker & Ure

Fields Shopping Mall

+45 32 62 06 45

info@bonells.dk

www.bonells.dk

Knud Pedersen Ure

Skt. Clemens Torv 6 8000 Århus

+45 86 12 17 99

sktclemenstorv@knudpedersen.dk

www.knudpedersen.dk

Lindroos Kämp Galleria

Mikonkatu 3, 00100, Helsinki

+358 9 628 825

kampgalleria@lindroos.fi

www.lindroos.fi

Kulta-Center

Hämeenkatu 27, 33200 Tampere

+358 44 740 3691

myymala@kultacenter.fi

https://www.kulta-center.com/fi/

L Salkari OY 

Rewell Center

Raastuvankatu 19, 65100 Vaasa

+358 10 322 2999

salkari@salkari.fi

salkari.fi

Protid Marcussen Ur & Smykker

Havnegaten 1, 4836, Arendal

+47 37 02 11 14

marcussen.ur@protid.no

www.marcussenur.no

Protid Urmaker og Gullsmed J. Gjertsen

Galleriet

Torgalmenningen 8, 5014 Bergen

+47 95 47 56 55

 j.gjertsen@protid.no

www.urmakergjertsen.no

Protid Iversen & Co – Ur og Smykker

Lagunen Storsenter

Laguneveien 1, 5239 Rådal

+ 47 55 13 51 77

lagunen@protid.no

www.iversenlagunen.no

Heyerdahl Gullsmed og Urmaker

CC Vest

Lilleakerveien 16, 0283 Oslo

+47 22 55 25 25

cc-vest@heyerdahl.no

www.heyerdahl.no

Urmaker Christensen

Stortingsgata 8, 0161 Oslo

+47 22 42 11 43

info@urmakerchristensen.no

www.urmakerchristensen.no

Urmaker Larsen Sandvika

Sandvika Storsenter

Brodtkorbsgate 7, 1338 Sandvika

+47 67 54 05 01

sandvika@urmakerlarsen.no

urmakerlarsen.no

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Tønsberg Urservice AS

Linerleveien 3, 3142 Vestskogen

larot@online.no

Rydbergs Ur

Marknadsvägen 9, 254 69 Ödåkra-väla

+46 42 20 25 35

www.rydbergsur.com

Bergströms Ur Göteborg

Östra Hamngatan 43, 411 10 Göteborg

+46 31 711 34 79

goteborg@bergstromsur.com

www.bergstromsur.com

Klockmaster Hansson

Frölunda Torg

+46 (0) 31-45 71 90

frolundatorg@klockmaster.com

Bergströms Ur Malmö

Södergatan 7, 211 34, Malmö

+46 40 793 40

malmo@bergstromsur.com

www.bergstromsur.com

Hours Emporia

Hyllie stationsväg 22, 215 32, Malmö

+46 49 43 45 80

www.hours.se

KRONS

Tel: 8 54 5136 50

PK-Huset, Hamngatan 14, 11147, Stockholm

info@krons.se

www.krons.se

BAUME & MERCIER SERVICE CENTER

Two Chimps AB

Tel: 08-307019

Int tel: 00468307019

Ekbacksvägen 22, 168 69 Bromma

info@twochimps.se

Bergströms Ur Uppsala

Östra Ågatan 27, Uppsala

+46 18 14 65 60

uppsala@bergstromsur.com

www.bergstromsur.com

Nymans Ur

Vasagatan 13, 722 15, Västerås

+46 21 13 02 12

vesteras@nymansur.com

www.nymansur.com

Goldtime Viru

Viru Center

+372 607 0930

virukeskus@goldtime.ee

www.goldtime.ee

LAIKS de Luxe

S/C Galleria Riga, Dzirnavu Iela 67

LV-1011, Riga

+37167282585

Louvre

S/C 12, Maza Smilshu Str.

>LV-1050, Riga

+37167222070

Masterpiece Boutique

Gyneju Str. 14

01109, Vilnius

+37052195825

Sveicarija

Didzioji Str. 10

01128, Vilnius

+37052625317